We all remember the ’60s. The age of aquarius. The summer of love. What most people don’t know is that while Lava Motion Lamps began as a counterculture icon during those tumultuous years, it is now selling more lamps than ever thanks to retro hipsters and mass merchandisers like Target, Walmart, and Amazon. Like any popular product, counterfeiters came out of the woodwork. So we were hired to help protect their trademark and help reestablish the company’s street cred as the original and only motion lamp you should consider. Thanks to an ad campaign in Rolling Stone and a promotion featuring the rock star Pink, the Lava lamp lives on, inspiring yet another generation of slackers.
Chevrolet Trucks
Truck advertising has long been a full-contact sport. And when I was asked to create a campaign for Chevy Trucks to demonstrate superiority to their crosstown rivals in Dearborn, the Ford County campaign was born. Not only did it help increase Chevy’s market share, but it also won almost every major advertising industry award.